GUMMYLIFE
We helped GummyLife grow its digital footprint, boost conversions, and scale revenue through an integrated strategy combining performance marketing, CRO, and automated communications.
Client Overview
GummyLife is a European eCommerce brand offering premium CBD supplements that support better sleep, relaxation, and wellbeing for both humans and pets.
To design a modern, scalable digital infrastructure that supports rapid growth through better UX, automated marketing, and strategic brand positioning.
Visit WebsiteThe Challenge
With rising competition in the CBD market and evolving customer expectations, GummyLife needed to improve acquisition, conversion, and loyalty using smarter digital solutions.
The business needed to reduce acquisition costs while improving repeat purchase behavior, performance tracking, and automation to stay competitive in a fast-moving market.
- Low conversion rates due to generic product presentation and navigation
- Manual email campaigns with low engagement and limited segmentation
- No clear visibility into channel performance, ROI, and customer retention patterns
Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
Conversion-Optimized Website Enhancements
Revamped site structure, navigation, and product pages for mobile and desktop—focusing on simplifying purchase journeys and highlighting product benefits.
Automated Email & SMS Lifecycle Campaigns
Developed fully automated customer journeys based on behavioral triggers—cart abandonment, post-purchase education, and reactivation campaigns.
Paid & Affiliate Performance Strategy
Launched data-backed Google and Meta ad campaigns, and onboarded micro-influencers and affiliate partners with UTM tracking for ROI measurement.
Analytics & Customer Insight Dashboard
Built dashboards in GA4 and integrated Shopify data to track user behavior, conversion funnel metrics, campaign effectiveness, and customer lifetime value.
1. Conversion-Optimized Website Enhancements
Revamped site structure, navigation, and product pages for mobile and desktop—focusing on simplifying purchase journeys and highlighting product benefits.
2. Automated Email & SMS Lifecycle Campaigns
Developed fully automated customer journeys based on behavioral triggers—cart abandonment, post-purchase education, and reactivation campaigns.
3. Paid & Affiliate Performance Strategy
Launched data-backed Google and Meta ad campaigns, and onboarded micro-influencers and affiliate partners with UTM tracking for ROI measurement.
4. Analytics & Customer Insight Dashboard
Built dashboards in GA4 and integrated Shopify data to track user behavior, conversion funnel metrics, campaign effectiveness, and customer lifetime value.
Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
eCommerce UX & CRO
Introduced on-site messaging, sticky CTA buttons, benefit-based copy, and A/B testing to increase average time on site and product page conversions.
Email & SMS Automation
Implemented email and SMS flows for welcome series, product education, pet category reminders, and seasonal promotions—tailored to user preferences.
Paid Media Strategy
Deployed targeted ad sets segmented by user intent and product interest, optimized through continuous feedback from conversion analytics.
Influencer & Affiliate Growth
Created an affiliate program and nurtured creator partnerships to organically boost brand trust and reach across niche wellness communities.
Brand Messaging & Content
Refined tone of voice and visual storytelling for all channels including blogs, newsletters, and ad creatives to align with wellness-focused positioning.
Performance Reporting & Insights
Developed custom dashboards to monitor performance by channel, identify revenue-driving segments, and inform creative/media decisions.
Results & Impact
The measurable outcomes and business impact achieved through our partnership.
Over a 3-year engagement, GummyLife transformed its digital operations with Zapyan—gaining full-funnel visibility, lowering acquisition costs, and boosting conversions with automation.
The comprehensive transformation positioned GummyLife as a leader in the European CBD wellness market, with a robust digital infrastructure that continues to drive significant growth through personalized customer experiences and data-driven marketing strategies.
Project Gallery
Visual highlights from our work with GummyLife.
Client Testimonial
"Working with Zapyan helped us level up every part of our online business—from how we speak to customers, to how we measure our performance."
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