TWINKLEN
Over a multi-year partnership, we helped Twinklen evolve into a high-converting, performance-driven eCommerce brand powered by data, automation, and beautiful storytelling.
Client Overview
Twinklen is a UK-based online jewellery brand offering premium artificial and gold-plated jewellery, with a focus on elegance, affordability, and modern style.
To increase revenue, streamline marketing, and create a consistent brand experience across paid, organic, and email channels—all underpinned by real-time performance data.
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The Challenge
Twinklen's online presence had strong creative potential but lacked the automation, optimization, and strategic execution to grow sustainably in a competitive market.
Without technical foundations and integrated marketing, the brand risked high churn, inconsistent traffic, and inefficient ad spend.
- Under-optimized website and mobile experience
- Lack of automated journeys and real-time engagement
- Disconnected campaigns with no unified brand message or analytics
Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
eCommerce Platform & UX Optimization
We redesigned key website journeys for mobile, added CRO best practices, and ensured performance tracking was in place across key funnels.
Content, Brand & Campaign Messaging
Developed a consistent brand tone and campaign strategy across social, SMS, email, and paid media—including seasonal and influencer-led campaigns.
Marketing Automation & CRM Flows
Built Klaviyo flows for cart abandonment, post-purchase, SMS, and loyalty-based triggers—personalized by behavior and lifecycle stage.
Paid Media Growth & Performance Reporting
Delivered Google and Meta ad campaigns focused on ROAS and CAC efficiency, supported by Looker Studio dashboards for funnel and segment insight.
1. eCommerce Platform & UX Optimization
We redesigned key website journeys for mobile, added CRO best practices, and ensured performance tracking was in place across key funnels.
2. Content, Brand & Campaign Messaging
Developed a consistent brand tone and campaign strategy across social, SMS, email, and paid media—including seasonal and influencer-led campaigns.
3. Marketing Automation & CRM Flows
Built Klaviyo flows for cart abandonment, post-purchase, SMS, and loyalty-based triggers—personalized by behavior and lifecycle stage.
4. Paid Media Growth & Performance Reporting
Delivered Google and Meta ad campaigns focused on ROAS and CAC efficiency, supported by Looker Studio dashboards for funnel and segment insight.
Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
eCommerce Website Design & Optimization
Redesigned mobile-first experience and integrated real-time analytics to identify and improve drop-off points.
SEO & Content Strategy
Improved on-page SEO and delivered a blog calendar that aligned with search trends and promoted organic traffic.
Email & SMS Marketing Automation
Created multi-channel automation flows for pre- and post-purchase nurturing via Klaviyo and WhatsApp.
Paid Ads & A/B Testing
Launched and continuously optimized ad creatives, offers, and messaging across Meta, Google, and TikTok to increase ROAS.
Influencer & Affiliate Activation
Onboarded and tracked influencer content through discount codes, affiliate links, and paid boost collaborations.
Analytics & Funnel Reporting
Created a performance dashboard with Looker Studio to visualize revenue attribution and lifecycle metrics across marketing channels.
Results & Impact
The measurable outcomes and business impact achieved through our partnership.
Zapyan helped Twinklen build a modern eCommerce growth engine—fuelled by performance marketing, smart automation, and a brand identity that connects and converts.
The comprehensive transformation positioned Twinklen as a leading online jewellery brand, with sustainable systems that continue to drive customer acquisition, retention, and revenue growth across multiple channels.
Project Gallery
Visual highlights from our work with Twinklen.
Client Testimonial
"Zapyan helped us evolve from an online store into a brand. Their team understands creative, performance, and data—and made it all work together to drive real business."
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