GOMAX
We partnered with GOMAX to transform their online presence into a conversion powerhouse — delivering a high-converting eCommerce platform, real-time product customization capabilities, and full-funnel marketing automation that scales.
Client Overview
GOMAX is a premium sports gear brand offering boxing gloves, MMA apparel, karate gear, and fully customizable merchandise. Known for quality craftsmanship and creative freedom, they serve customers across the US and Europe.
Deliver a robust digital ecosystem to support GOMAX's sales and marketing strategy, enabling product personalization, real-time order tracking, and automated engagement campaigns — all optimized to increase reach and revenue.
The Challenge
GOMAX needed a powerful, user-centric eCommerce solution with end-to-end marketing automation, product customization tools, and integrated analytics to drive performance across multiple channels and geographies.
With a growing international customer base, GOMAX required a solution that could personalize experiences, support operational efficiency, and drive scalable growth through performance-driven marketing and automation.
- Designing a visually striking, responsive eCommerce site optimized for conversion while supporting customization features.
- Integrating backend systems for fulfillment, CRM, and logistics to streamline operations across markets.
- Building a performance marketing engine that includes SEO, paid media, and lifecycle automation to attract and retain customers.
Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
User-Centric Website Redesign & Product Customization
Delivered a fresh, mobile-optimized eCommerce experience with advanced UI/UX and custom modules allowing users to personalize gear with logos, prints, and colors in real time.
Seamless Systems Integration
Connected the site with fulfillment and CRM systems for real-time inventory, customer insights, and automated order processing — enhancing efficiency and customer satisfaction.
Marketing Automation & Audience Engagement
Launched full-funnel email and SMS marketing workflows paired with retargeting and affiliate strategies to build loyalty, recover abandoned carts, and drive upsell opportunities.
Data-Driven Campaign Optimization
Implemented analytics dashboards and CRO audits to continuously refine messaging, ads, and user flow — leading to significant increases in ROI and AOV.
1. User-Centric Website Redesign & Product Customization
Delivered a fresh, mobile-optimized eCommerce experience with advanced UI/UX and custom modules allowing users to personalize gear with logos, prints, and colors in real time.
2. Seamless Systems Integration
Connected the site with fulfillment and CRM systems for real-time inventory, customer insights, and automated order processing — enhancing efficiency and customer satisfaction.
3. Marketing Automation & Audience Engagement
Launched full-funnel email and SMS marketing workflows paired with retargeting and affiliate strategies to build loyalty, recover abandoned carts, and drive upsell opportunities.
4. Data-Driven Campaign Optimization
Implemented analytics dashboards and CRO audits to continuously refine messaging, ads, and user flow — leading to significant increases in ROI and AOV.
Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
High-Performance eCommerce Design
Crafted a sleek, conversion-optimized site designed for performance across mobile and desktop, focused on visual storytelling and ease of navigation.
Custom Product Design Modules
Developed interactive tools allowing customers to design and preview customized products before purchase — increasing engagement and purchase intent.
CRM & Logistics Integration
Integrated fulfillment, inventory, and customer management tools to automate backend operations and keep users informed at every step.
Multi-Channel Paid Advertising
Executed Google and social media ad campaigns targeting key personas in the US and EU, optimizing for ROAS and customer acquisition costs.
Email & SMS Automation
Created automated flows for cart recovery, post-purchase engagement, product recommendations, and loyalty rewards.
Conversion Rate Optimization & Reporting
Conducted regular performance audits, A/B tests, and deep analytics reviews to fine-tune UX, messaging, and channel strategies.
Results & Impact
The measurable outcomes and business impact achieved through our partnership.
Over a 3+ year partnership, our team helped GOMAX become a scalable, high-performance eCommerce brand. From technical infrastructure to personalized shopping experiences and performance marketing, we delivered measurable results across every channel.
The comprehensive transformation positioned GOMAX as a leader in the sports gear market, with a robust platform that continues to drive significant growth through innovative customization features and data-driven marketing strategies.
Project Gallery
Visual highlights from our work with GOMAX.
Client Testimonial
"Zapyan has been a game-changer for our business. Their technical know-how, creativity, and relentless focus on performance have helped us triple our revenue and reach a wider audience with precision."
Ready to Scale Your eCommerce Business?
Let's discuss how we can help you build a high-converting eCommerce platform with advanced customization features and performance marketing that drives real results. Our team is ready to transform your online presence.
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