MORTGAGE-TEK
Over a 2-year partnership, we transformed Mortgage-Tek's digital presence—boosting visibility, driving consistent lead flow, and delivering automation that converts.
Client Overview
Mortgage-Tek is an independent UK-based mortgage broker, dedicated to helping contractors and self-employed professionals navigate complex lending with ease and clarity.
To build a scalable, fully integrated digital marketing engine that improves brand credibility, drives qualified traffic, and supports lead nurturing at every stage.
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The Challenge
Mortgage-Tek lacked a cohesive marketing system to attract, convert, and nurture leads at scale across digital channels.
Without a high-performing digital presence, they risked losing out on a growing segment of contractor clients seeking mortgage advice online.
- Website lacked speed, structure, and conversion-led UX
- No integrated CRM or automated lead management system
- Inconsistent visibility and underperforming paid campaigns
Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
Digital Foundation & Website Overhaul
We rebuilt the website on WordPress, introduced key features like mortgage calculators, and implemented robust tracking via GA4 and event tagging.
Content Strategy & Copywriting
We created a full content calendar with blog posts, landing pages, ads, and newsletters—designed to drive trust and inform across touchpoints.
Automation & CRM Integration
Using Systeme, we automated lead capture, triggered email flows, and improved sales team efficiency with structured nurturing programs.
Paid Media & Performance Optimization
We launched and continuously optimized campaigns on Meta, LinkedIn, and Google Ads—supported by dashboards in Looker to track performance in real-time.
1. Digital Foundation & Website Overhaul
We rebuilt the website on WordPress, introduced key features like mortgage calculators, and implemented robust tracking via GA4 and event tagging.
2. Content Strategy & Copywriting
We created a full content calendar with blog posts, landing pages, ads, and newsletters—designed to drive trust and inform across touchpoints.
3. Automation & CRM Integration
Using Systeme, we automated lead capture, triggered email flows, and improved sales team efficiency with structured nurturing programs.
4. Paid Media & Performance Optimization
We launched and continuously optimized campaigns on Meta, LinkedIn, and Google Ads—supported by dashboards in Looker to track performance in real-time.
Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
High-Performance Website Development
Built and maintained a sleek, SEO-friendly website with mortgage calculators, lead forms, and optimized landing pages.
Full-Funnel Content & Copywriting
Created persuasive, benefit-driven copy across all formats—web, social, paid, newsletters, and blog.
Paid Media Strategy & Execution
Delivered ads across Meta, Google, and LinkedIn with A/B testing and funnel segmentation to maximise ROAS.
CRM Automation & Lead Nurturing
Integrated Systeme CRM and deployed automated campaigns based on lead behaviour and segmentation.
Real-Time Performance Dashboards
Built reporting in Looker Studio and GA4 to monitor key metrics like CPL, conversion rate, and traffic sources.
SEO & On-Site Optimisation
Improved site architecture, tagging, and technical SEO to boost organic visibility and support long-term inbound traffic growth.
Results & Impact
The measurable outcomes and business impact achieved through our partnership.
Our work with Mortgage-Tek delivered a measurable transformation. From lead generation and CRM automation to paid media ROI, they now operate a marketing engine that scales.
The comprehensive digital transformation positioned Mortgage-Tek as a trusted authority in the contractor mortgage space, with sustainable systems that continue to drive growth and client acquisition.
Project Gallery
Visual highlights from our work with Mortgage-Tek.
Client Testimonial
"Zapyan helped us transform our digital footprint—from the website to lead generation and CRM. We now get consistent, qualified leads and total visibility over our funnel."
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