ROBUST IT

We helped Robust IT scale its operations and improve its lead pipeline through an integrated approach combining automation, insight, and high-performance marketing strategies.

Industry
Technology & Data Training
Services
Lead Generation, Data Insights, Product Development, Project Management, Paid Media, CRM Automation
Timeline
4+ years
Robust IT Logo

Client Overview

Robust IT is a leading data-focused digital agency providing IT training and cloud consultancy services, with specialization in Google Cloud, data engineering, and BI solutions.

To build a scalable digital ecosystem that supports lead generation, increases marketing efficiency, and provides meaningful performance insights across all client touchpoints.

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The Challenge

The client faced difficulty aligning their digital marketing efforts with data-backed insights and needed a structured lead gen and CRM automation approach to scale efficiently.

Without an optimized system, Robust IT risked missed opportunities, disjointed campaign execution, and a lack of visibility into how leads converted over time.

  • Fragmented lead sources and unclear attribution paths
  • Manual marketing workflows creating inefficiencies
  • Lack of actionable dashboards and reporting for campaign optimization
The Challenge

Our Approach

How we tackled the challenge with a strategic, step-by-step methodology.

1

CRM and Marketing Automation Setup

We implemented automated workflows to streamline email follow-ups, lead nurturing, and behavior-triggered messaging, integrated with their CRM.

CRM Automation
2

Paid Media & Conversion Tracking

Executed highly targeted paid campaigns across Google and Meta, optimized with UTM-based tracking and centralized reporting dashboards.

Paid Media
3

Insight & Data Infrastructure

Created Looker dashboards and analytics pipelines to track funnel health, campaign ROI, and audience behaviors in real time.

Data Infrastructure
4

Project Management Enablement

Standardized cross-channel project workflows for smoother execution, faster deployment, and transparent tracking of initiatives.

Project Management

1. CRM and Marketing Automation Setup

We implemented automated workflows to streamline email follow-ups, lead nurturing, and behavior-triggered messaging, integrated with their CRM.

CRM Automation

2. Paid Media & Conversion Tracking

Executed highly targeted paid campaigns across Google and Meta, optimized with UTM-based tracking and centralized reporting dashboards.

Paid Media

3. Insight & Data Infrastructure

Created Looker dashboards and analytics pipelines to track funnel health, campaign ROI, and audience behaviors in real time.

Data Infrastructure

4. Project Management Enablement

Standardized cross-channel project workflows for smoother execution, faster deployment, and transparent tracking of initiatives.

Project Management

Solutions Implemented

The key technologies and services we deployed to address the client's challenges.

Lead Generation Strategy

Designed and implemented a lead gen strategy using paid media and landing pages with A/B tested CTAs focused on Google Cloud training conversion.

Lead Generation

CRM Automation

Built intelligent lead lifecycle flows inside their CRM to automate responses, scoring, and nurture sequencing based on user actions.

CRM Automation

Data Insights & Visualization

Delivered real-time reporting using Looker, helping the client measure performance, optimize spend, and share outcomes with stakeholders.

Data Insights

Funnel Optimization

Introduced user tracking and session analysis to identify friction points in the lead funnel and improve conversion touchpoints.

Funnel Optimization

Multi-Channel Campaign Management

Built scalable campaign plans with a centralized content calendar, streamlining execution across paid, email, and social campaigns.

Campaign Management

Project Oversight & Stakeholder Reporting

Implemented project management systems that allowed clear alignment between marketing, sales, and training delivery teams.

Project Management

Results & Impact

The measurable outcomes and business impact achieved through our partnership.

180%
Increase in Qualified Leads YoY
65%
Reduction in Manual Workload via CRM Automation
3x
Improvement in Funnel Visibility and Conversion Reporting
40%
Increase in Paid Media ROI from Optimized Campaigns

Over a 4+ year partnership, we helped Robust IT build a scalable, insight-driven marketing engine—fueling sustained lead generation, operational efficiency, and measurable ROI.

The comprehensive transformation positioned Robust IT as a leader in the data training market, with a robust platform that continues to drive significant growth through intelligent automation and data-driven insights.

Client Testimonial

"Zapyan has been instrumental in transforming how we run campaigns, track performance, and generate leads. Their insight and execution have made a lasting impact."

Rizvan

Rizvan

Co-founder, Robust IT

Ready to Transform Your Lead Generation?

Let's discuss how we can help you build a data-driven marketing engine with advanced automation and insights that drive real results. Our team is ready to scale your operations.

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