ROBUST IT
We helped Robust IT scale its operations and improve its lead pipeline through an integrated approach combining automation, insight, and high-performance marketing strategies.

Client Overview
Robust IT is a leading data-focused digital agency providing IT training and cloud consultancy services, with specialization in Google Cloud, data engineering, and BI solutions.
To build a scalable digital ecosystem that supports lead generation, increases marketing efficiency, and provides meaningful performance insights across all client touchpoints.
Visit WebsiteThe Challenge
The client faced difficulty aligning their digital marketing efforts with data-backed insights and needed a structured lead gen and CRM automation approach to scale efficiently.
Without an optimized system, Robust IT risked missed opportunities, disjointed campaign execution, and a lack of visibility into how leads converted over time.
- Fragmented lead sources and unclear attribution paths
- Manual marketing workflows creating inefficiencies
- Lack of actionable dashboards and reporting for campaign optimization

Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
CRM and Marketing Automation Setup
We implemented automated workflows to streamline email follow-ups, lead nurturing, and behavior-triggered messaging, integrated with their CRM.

Paid Media & Conversion Tracking
Executed highly targeted paid campaigns across Google and Meta, optimized with UTM-based tracking and centralized reporting dashboards.

Insight & Data Infrastructure
Created Looker dashboards and analytics pipelines to track funnel health, campaign ROI, and audience behaviors in real time.

Project Management Enablement
Standardized cross-channel project workflows for smoother execution, faster deployment, and transparent tracking of initiatives.

1. CRM and Marketing Automation Setup
We implemented automated workflows to streamline email follow-ups, lead nurturing, and behavior-triggered messaging, integrated with their CRM.

2. Paid Media & Conversion Tracking
Executed highly targeted paid campaigns across Google and Meta, optimized with UTM-based tracking and centralized reporting dashboards.

3. Insight & Data Infrastructure
Created Looker dashboards and analytics pipelines to track funnel health, campaign ROI, and audience behaviors in real time.

4. Project Management Enablement
Standardized cross-channel project workflows for smoother execution, faster deployment, and transparent tracking of initiatives.

Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
Lead Generation Strategy
Designed and implemented a lead gen strategy using paid media and landing pages with A/B tested CTAs focused on Google Cloud training conversion.

CRM Automation
Built intelligent lead lifecycle flows inside their CRM to automate responses, scoring, and nurture sequencing based on user actions.

Data Insights & Visualization
Delivered real-time reporting using Looker, helping the client measure performance, optimize spend, and share outcomes with stakeholders.

Funnel Optimization
Introduced user tracking and session analysis to identify friction points in the lead funnel and improve conversion touchpoints.

Multi-Channel Campaign Management
Built scalable campaign plans with a centralized content calendar, streamlining execution across paid, email, and social campaigns.

Project Oversight & Stakeholder Reporting
Implemented project management systems that allowed clear alignment between marketing, sales, and training delivery teams.

Results & Impact
The measurable outcomes and business impact achieved through our partnership.
Over a 4+ year partnership, we helped Robust IT build a scalable, insight-driven marketing engine—fueling sustained lead generation, operational efficiency, and measurable ROI.
The comprehensive transformation positioned Robust IT as a leader in the data training market, with a robust platform that continues to drive significant growth through intelligent automation and data-driven insights.
Client Testimonial
"Zapyan has been instrumental in transforming how we run campaigns, track performance, and generate leads. Their insight and execution have made a lasting impact."
Ready to Transform Your Lead Generation?
Let's discuss how we can help you build a data-driven marketing engine with advanced automation and insights that drive real results. Our team is ready to scale your operations.
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