UPINTHESKIES
We partnered with UpInTheSkies to transform an idea into a fully operational, beautifully branded private social platform—designed for families, and built for growth.
Client Overview
UpInTheSkies is the world's first private social network exclusively for families, offering a safe, engaging space for loved ones to connect, share, and grow together online.
To develop, launch, and scale a secure, emotionally resonant product with strong branding, user acquisition automation, and region-ready infrastructure.
The Challenge
UpInTheSkies needed to bring a completely new product to market—quickly, beautifully, and with a strong, trusted brand behind it.
In a crowded space of digital communication tools, success depended on speed-to-market, strong positioning, and an emotional connection with users.
- No technical infrastructure for user acquisition, onboarding, or automation
- Needed brand strategy, design, and tone that built emotional credibility and engagement
- No content engine or paid media strategy to create scalable awareness
Our Approach
How we tackled the challenge with a strategic, step-by-step methodology.
Brand Strategy & Messaging
Developed core brand values, tone of voice, and visual identity to guide messaging and creative across all channels.
Landing Pages & Content Engine
Created SEO-optimized landing pages, curated blogs and social posts, and tested AI-generated content variants for higher conversion.
Paid Media Launch & Funnel Automation
Executed performance-driven ad campaigns across Meta, Instagram, TikTok, and Google with A/B testing, while automating the entire user acquisition and onboarding flow.
Product Development & Scalability
Continuously enhanced product features and UI/UX based on user feedback and expanded tech stack to support rollout across multiple regions.
1. Brand Strategy & Messaging
Developed core brand values, tone of voice, and visual identity to guide messaging and creative across all channels.
2. Landing Pages & Content Engine
Created SEO-optimized landing pages, curated blogs and social posts, and tested AI-generated content variants for higher conversion.
3. Paid Media Launch & Funnel Automation
Executed performance-driven ad campaigns across Meta, Instagram, TikTok, and Google with A/B testing, while automating the entire user acquisition and onboarding flow.
4. Product Development & Scalability
Continuously enhanced product features and UI/UX based on user feedback and expanded tech stack to support rollout across multiple regions.
Solutions Implemented
The key technologies and services we deployed to address the client's challenges.
Brand & Positioning Strategy
Delivered a compelling brand voice, emotional messaging, and positioning that resonated deeply with the family-first mission.
Conversion-Focused Landing Pages
Designed and tested AI-curated landing pages and content flows that drove sign-ups and engagement.
End-to-End Funnel Automation
Built an automated workflow for onboarding, engagement, and retention—including triggered comms and behavioral logic.
Paid Media Management
Ran multi-channel campaigns on Meta, TikTok, and Google Ads using structured A/B tests to drive cost-efficient traffic.
UI/UX Design & Experience Innovation
Designed user journeys, in-app interactions, and animations that reflected the values of connection, privacy, and simplicity.
Global Feature Scalability
Enabled feature scalability and infrastructure readiness for regional launch through competitive benchmarking and product planning.
Results & Impact
The measurable outcomes and business impact achieved through our partnership.
With a brand-first strategy, end-to-end automation, and agile product delivery, UpInTheSkies launched a platform that emotionally connects with families—scaling fast, and smart.
The comprehensive approach positioned UpInTheSkies as a trusted platform for family connection, with scalable systems that continue to drive user acquisition and engagement across multiple regions.
Project Gallery
Visual highlights from our work with UpInTheSkies.
Client Testimonial
"Zapyan helped us launch with purpose, clarity, and control. They gave life to the brand, built the tech to match, and got us in front of our users—fast and effectively."
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